Style

woman walking on beach

Photo courtesy of Anna Dabrowska/The Licensing Project

What’s Your Summer Style Archetype?

Shopping for summer things while it’s actually summer can be a lot like navigating a fancy grocery store on an empty stomach: Without some direction, you’re likely to end up overwhelmed, spend money on things you don’t need (looking at you, vegan açai mousse), and wonder, when all is said and done, how you still can’t assemble a full meal—er, outfit. The solution? A solid sense of who you are—and what you truly need—so that you can resist temptation, pick up only what you’ll use, and sail through checkout.

THE TOASTMISTRESS

Your Vibe: Life of the party in a pretty dress.
The Palette: Prints and puff sleeves.
Style Mantra: Go big or go home.

You’re fun. You’re eclectic. You can usually be found entertaining in your backyard. Your idea of a casual get-together? Flowing rosé, five-piece place settings, and not one, not two, but three galettes you whipped up with stone fruit from the farmers’ market. Now that party season is in full swing, you feel like yourself again, free to wear all the florals and feminine frocks you please. As for swimwear, well, you’d rather be water-adjacent than wet—but you certainly know how to make a splash.

  1. G. Label Apple circle pavé drop earrings
    G. Label Apple circle pavé drop earrings goop, $1,450
    SHOP NOW
  2. Cartier Ring
    Cartier Ring Cartier, $13,200
    SHOP NOW
  3. Kajer Weis Blush and highlight kit
    Kajer Weis Blush and highlighter goop, $40
    SHOP NOW
  4. Beautycounter Tinted moisturizer
    Beautycounter Tinted moisturizer goop, $45
    SHOP NOW
  5. goop Beauty lip balm
    goop Beauty lip balm goop, $20
    SHOP NOW
  6. goop Wellness Double-Sided wand vibrator
    goop Wellness Double-Sided wand vibrator goop, $95
    SHOP NOW
  7. G. Label Charlie Utility Minidress
    G. Label Charlie Utility Minidress goop, $525
    SHOP NOW
  8. Kule cardigan
    Kule cardigan goop, $248
    SHOP NOW
  9. Ulla Johnson Top
    Ulla Johnson Top goop, $195
    SHOP NOW
  10. Ulla Johnson Pants
    Ulla Johnson Pants goop, $325
    SHOP NOW
  11. La DoubleJ dress
    La DoubleJ dress goop, $840
    SHOP NOW
  12. Ancient Green Sandals
            Sandals
    Ancient Greek Sandals Sandals Matchesfashion, $310
    SHOP NOW
  13. Loewe Clutch
    Loewe Clutch Loewe, $3,350
    SHOP NOW
  14. Social Studies
            Event Planning
    Social Studies Event Planning Social Studies, prices vary
    SHOP NOW
  15. La DoubleJ x Ladurée Apron
    La DoubleJ x Ladurée Apron goop, $95
    SHOP NOW
  16. Mosser Glass Goblets
    Mosser Glass Goblets goop, $40
    SHOP NOW
  17. La Doublej Tablecloth
    La DoubleJ Tablecloth goop, $260
    SHOP NOW
  18. La DoubleJ x Ladurée Dessert plates
    La DoubleJ x Ladurée Dessert plates goop, $340
    SHOP NOW
  19. Mepra place setting
    Mepra place setting goop, $180
    SHOP NOW
  20. Avaline rose wine
    Avaline rosé wine Avaline, $24
    SHOP NOW

THE PREPSTER

Your Vibe: Upper East Sider who summers in Southampton.
The Palette: Polished basics and a pair of Clubmasters.
Style Mantra: Clean lines, classic shapes, can’t lose.

The title of your memoir? Collar by Her Name. Life philosophy? Stripe right. No dress code could possibly define you; you are, in a word, timeless. And while technically a city-dweller, come Friday, you can be found sipping spicy margs at the Surf Lodge or slurping down half a dozen at Duryea’s. Stylewise, you appreciate the ease of head-to-toe summer whites, and navy is your favorite neutral—but if the coral bikini in your cart is any indication, you aren’t afraid to dabble in color, either.

  1. G. Label yellow gold and pavé split earrings
    G. Label yellow gold and pavé
    split earrings
    goop, $895
    SHOP NOW
  2. G. Label Sydney Floating-Diamond Pinkie Ring
    G. Label Sydney Floating-Diamond
    Pinkie Ring
    goop, $1,300
    SHOP NOW
  3. Hermès watch
    Hermès watch Hermès, $3,000
    SHOP NOW
  4. goop Beauty
              GOOPGENES All-in-One Nourishing Eye Cream
    goop Beauty GOOPGENES All-in-One Nourishing Eye Cream goop, $55/$50 with subscription
    SHOP NOW
  5. The Organic Pharmacy sunscreen
    The Organic Pharmacy SPF 50 goop, $69
    SHOP NOW
  6. ILIA
              lip mask
    ILIA lip mask goop, $26
    SHOP NOW
  7. goop Wellness nerd alert
    goop Wellness nerd alert goop, $55 for 60/$30 for 30
    SHOP NOW
  8. G. Label Blau Button-Up Top
    G. Label Blau Button-Up Top goop, $425
    SHOP NOW
  9. Nili Lotan shirt
    Nili Lotan shirt goop, $295
    SHOP NOW
  10. Alex Mill shorts
    Alex Mill shorts goop, $115
    SHOP NOW
  11. Matteau Bikini top
    Matteau Bikini top Matchesfashion, $135
    SHOP NOW
  12. Matteau Bikini bottoms
    Matteau Bikini bottoms Matchesfashion, $135
    SHOP NOW
  13. General Sleep the classic set
    General Sleep the classic set goop, $245
    SHOP NOW
  14. Apiece Apart culottes
    Apiece Apart culottes goop, $295
    SHOP NOW
  15. G. Label Geiger Wide-Leg Jeans
    G. Label Geiger Wide-Leg Jeans goop, $295
    SHOP NOW
  16. Loeffler Randall slides
    Loeffler Randall slides goop, $250
    SHOP NOW
  17. Joseph bag
    Joseph bag goop, $745
    SHOP NOW
  18. Business & Pleasure Co.
            beach towel
    Business & Pleasure Co. beach towel goop, $69
    SHOP NOW
  19. Moby’s New York Montauk Pop-up
    Moby’s East Hampton Restaurant
    LEARN MORE
  20. Assouline
            hamptons private
    Assouline hamptons private Assouline, $95
    SHOP NOW
  21. Business & Pleasure Co. chair
    Business & Pleasure Co. chair goop, $249
    SHOP NOW
  22. Maison Louis Maire Candle
    Maison Louis Marie Candle goop, $34
    SHOP NOW
  23. Linus electric Bike
    Linus electric Bike goop, $2,916
    SHOP NOW

THE RETROPHILE

Your Vibe: Free-spirited water sign who wishes Woodstock were an annual event.
The Palette: Anything flared, fun, or flowy.
Style Mantra: Live in the moment; borrow from the past.

You’re in tune with your dosha, you have your crystal guy on speed dial, and you grow all your leafy greens in hydroponic pods (the rest of your produce comes from a weekly CSA delivery). Joni Mitchell is your jam, and your most-pinned style icons—Ali MacGraw, Jane Birkin, Stevie Nicks—all hail from the same era, meaning you gravitate toward billowy sets, sleek maillots, and diaphanous kaftans perfect for pool, beach, getting out of town—wherever your intuition takes you. With a mix of modern and vintage pieces, you set the bar for style wherever you go.

  1. Olio E Osso tinted balm
    Olio E Osso tinted balm goop, $28
    SHOP NOW
  2. Kora Organics
              Mineral mist
    KORA Organics Mineral mist goop, $40
    SHOP NOW
  3. Grown Alchemist
              Sunscreen
    Grown Alchemist Sunscreen goop, $39
    SHOP NOW
  4. Rahua Sea Spray
    Rahua Sea Spray goop, $32
    SHOP NOW
  5. Cusen Matcha Matcha kit
    Cuzen Matcha Matcha kit goop, $370
    SHOP NOW
  6. Wylde One Herbal Supplements
    Wylde One yoga in a cup goop, $35
    SHOP NOW
  7. G. Label Hill Ribbed Puff-Sleeve Cardigan
    G. Label Hill Ribbed Puff-Sleeve Cardigan goop, $595
    SHOP NOW
  8. Eres Swimsuit
    Eres Swimsuit Matchesfashion, $510
    SHOP NOW
  9. Lee Mathews shirt
    Lee Mathews shirt goop, $370
    SHOP NOW
  10. Lee Mathews pants
    Lee Mathews pants goop, $460
    SHOP NOW
  11. Suzie Kondi Top
    Suzie Kondi Top goop, $195
    SHOP NOW
  12. Suzie Kondi
            Pants
    Suzie Kondi Pants goop, $225
    SHOP NOW
  13. Lee Mathews Maxidress
    Lee Mathews Maxidress goop, $740
    SHOP NOW
  14. Loewe bag
    Loewe bag Loewe, $3,500
    SHOP NOW
  15. Toko! Produce bag
    Toko! Produce bag goop, $25
    SHOP NOW
  16. Saint Laurent Sandals
    Saint Laurent Sandals Net-a-Porter, $795
    SHOP NOW
  17. The Colony Palms
            hotel and bungalow
    The Colony Palms hotel and bungalow
    LEARN MORE
  18. Business & Pleasure Co.
            Umbrella
    Business & Pleasure Co. Umbrella goop, $299
    SHOP NOW
  19. Baina Hand towel
    Baina Hand towel goop, $45
    SHOP NOW
  20. Baina Towel
    Baina Towel goop, $80
    SHOP NOW
  21. Gardyn Gardyn Home kit
    Gardyn Gardyn Home kit Gardyn, $799
    SHOP NOW

THE MINIMALIST

Your Vibe: Simple, approachable, and understatedly chic.
The Palette: Elevated essentials in (mostly) neutral tones.
Style Mantra: WWCBD? (What would Carolyn Bessette do?)

Streamlining is your strong suit. You believe that doing less is a way of life. You were decluttering long before “Kondoing” became a verb, and it shows: Your wardrobe is a tight edit of cool-girl basics you mix, match, and swap out with the seasons (save for the poppy sundress you keep for summer weddings). Come to think of it, you don’t overdo it in any category—be it beauty or home—opting for low-maintenance routines and wooden accessories to warm up your face and space, respectively. Because as you love to remind everyone: Simplicity is key.

  1. Lizzie Mandler Earrings
    Lizzie Mandler Earrings goop, $824
    SHOP NOW
  2. G. Label Deven link necklace
    G. Label Deven link necklace goop, $2,500
    SHOP NOW
  3. G. Label Fiene Yellow Gold and pavé ear cuff
    G. Label Fiene Yellow Gold
    and pavé ear cuff
    goop, $650
    SHOP NOW
  4. Rahua Hair Balm
    Rahua Hair Balm goop, $30
    SHOP NOW
  5. Furtuna Skin Oil, Serum & essence
    Furtuna Skin transformation set goop, $398
    SHOP NOW
  6. Unsun Tinted sunscreen
    Unsun Tinted sunscreen goop, $29
    SHOP NOW
  7. Kosas Lip balm
    Kosas Lip balm goop, $18
    SHOP NOW
  8. Livon Labs vitamin c
    LivOn Labs vitamin c goop, $47
    SHOP NOW
  9. Toteme tank top
    Toteme tank top goop, $120
    SHOP NOW
  10. G. Label Kerith Thin-Strap Camisole
    G. Label Kerith Thin-Strap Camisole goop, $275
    SHOP NOW
  11. G. Label
              Vaught Sweatshorts
    G. Label Vaught Sweatshorts goop, $195
    SHOP NOW
  12. Jill Sander
            Swimsuit
    Jil Sander Swimsuit Matchesfashion, $252
    SHOP NOW
  13. Ciao Lucia skirt
    Ciao Lucia skirt goop, $295
    SHOP NOW
  14. G. Label Maas Slip Dress
    G. Label Maas Slip Dress goop, $525
    SHOP NOW
  15. Proenza Schouler Dress
    Proenza Schouler Dress goop, $425
    SHOP NOW
  16. Mojave Desert Skin Shield Spa
    Mojave Desert Skin Shield Spa
    LEARN MORE
  17. Connected Goods Spoon Set
    Connected Goods Spoon Set goop, $37
    SHOP NOW
  18. Stinson Studios Bowl
    Stinson Studios Bowl goop, $190
    SHOP NOW
  19. tala lamp
    tala lamp tala, $110
    SHOP NOW
  20. Hurom juicer
    Hurom juicer goop, $459
    SHOP NOW
  21. Maison Louis Maire Candle
    Maison Louis Marie Candle goop, $34
    SHOP NOW
  22. Demellier Bag
    DeMellier Bag goop, $370
    SHOP NOW
  23. Amanu Sandals
    Amanu Sandals goop, $325
    SHOP NOW

We hope you enjoy the products recommended here. Our goal is to suggest only things we love and think you might, as well. We also like transparency, so, full disclosure: We may collect a share of sales or other compensation if you purchase through the external links on this page.

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