
Photo courtesy of Anna Dabrowska/The Licensing Project
What’s Your Summer Style Archetype?
Shopping for summer things while it’s actually summer can be a lot like navigating a fancy grocery store on an empty stomach: Without some direction, you’re likely to end up overwhelmed, spend money on things you don’t need (looking at you, vegan açai mousse), and wonder, when all is said and done, how you still can’t assemble a full meal—er, outfit. The solution? A solid sense of who you are—and what you truly need—so that you can resist temptation, pick up only what you’ll use, and sail through checkout.
THE TOASTMISTRESS
Your Vibe: Life of the party in a pretty dress.
The Palette: Prints and puff sleeves.
Style Mantra: Go big or go home.
You’re fun. You’re eclectic. You can usually be found entertaining in your backyard. Your idea of a casual get-together? Flowing rosé, five-piece place settings, and not one, not two, but three galettes you whipped up with stone fruit from the farmers’ market. Now that party season is in full swing, you feel like yourself again, free to wear all the florals and feminine frocks you please. As for swimwear, well, you’d rather be water-adjacent than wet—but you certainly know how to make a splash.
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G. Label Apple circle pavé drop earrings goop, $1,450SHOP NOW
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Cartier Ring Cartier, $13,200SHOP NOW
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Kajer Weis Blush and highlighter goop, $40SHOP NOW
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Beautycounter Tinted moisturizer goop, $45SHOP NOW
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goop Beauty lip balm goop, $20SHOP NOW
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goop Wellness Double-Sided wand vibrator goop, $95SHOP NOW
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G. Label Charlie Utility Minidress goop, $525SHOP NOW
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Kule cardigan goop, $248SHOP NOW
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Ulla Johnson Top goop, $195SHOP NOW
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Ulla Johnson Pants goop, $325SHOP NOW
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La DoubleJ dress goop, $840SHOP NOW
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Ancient Greek Sandals Sandals Matchesfashion, $310SHOP NOW
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Loewe Clutch Loewe, $3,350SHOP NOW
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Social Studies Event Planning Social Studies, prices varySHOP NOW
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La DoubleJ x Ladurée Apron goop, $95SHOP NOW
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Mosser Glass Goblets goop, $40SHOP NOW
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La DoubleJ Tablecloth goop, $260SHOP NOW
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La DoubleJ x Ladurée Dessert plates goop, $340SHOP NOW
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Mepra place setting goop, $180SHOP NOW
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Avaline rosé wine Avaline, $24SHOP NOW
THE PREPSTER
Your Vibe: Upper East Sider who summers in Southampton.
The Palette: Polished basics and a pair of Clubmasters.
Style Mantra: Clean lines, classic shapes, can’t lose.
The title of your memoir? Collar by Her Name. Life philosophy? Stripe right. No dress code could possibly define you; you are, in a word, timeless. And while technically a city-dweller, come Friday, you can be found sipping spicy margs at the Surf Lodge or slurping down half a dozen at Duryea’s. Stylewise, you appreciate the ease of head-to-toe summer whites, and navy is your favorite neutral—but if the coral bikini in your cart is any indication, you aren’t afraid to dabble in color, either.
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G. Label yellow gold and pavé
split earrings goop, $895SHOP NOW -
G. Label Sydney Floating-Diamond
Pinkie Ring goop, $1,300SHOP NOW -
Hermès watch Hermès, $3,000SHOP NOW
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goop Beauty GOOPGENES All-in-One Nourishing Eye Cream goop, $55/$50 with subscriptionSHOP NOW
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The Organic Pharmacy SPF 50 goop, $69SHOP NOW
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ILIA lip mask goop, $26SHOP NOW
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goop Wellness nerd alert goop, $55 for 60/$30 for 30SHOP NOW
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G. Label Blau Button-Up Top goop, $425SHOP NOW
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Nili Lotan shirt goop, $295SHOP NOW
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Alex Mill shorts goop, $115SHOP NOW
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Matteau Bikini top Matchesfashion, $135SHOP NOW
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Matteau Bikini bottoms Matchesfashion, $135SHOP NOW
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General Sleep the classic set goop, $245SHOP NOW
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Apiece Apart culottes goop, $295SHOP NOW
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G. Label Geiger Wide-Leg Jeans goop, $295SHOP NOW
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Loeffler Randall slides goop, $250SHOP NOW
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Joseph bag goop, $745SHOP NOW
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Business & Pleasure Co. beach towel goop, $69SHOP NOW
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Moby’s East Hampton RestaurantLEARN MORE
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Assouline hamptons private Assouline, $95SHOP NOW
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Business & Pleasure Co. chair goop, $249SHOP NOW
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Maison Louis Marie Candle goop, $34SHOP NOW
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Linus electric Bike goop, $2,916SHOP NOW
THE RETROPHILE
Your Vibe: Free-spirited water sign who wishes Woodstock were an annual event.
The Palette: Anything flared, fun, or flowy.
Style Mantra: Live in the moment; borrow from the past.
You’re in tune with your dosha, you have your crystal guy on speed dial, and you grow all your leafy greens in hydroponic pods (the rest of your produce comes from a weekly CSA delivery). Joni Mitchell is your jam, and your most-pinned style icons—Ali MacGraw, Jane Birkin, Stevie Nicks—all hail from the same era, meaning you gravitate toward billowy sets, sleek maillots, and diaphanous kaftans perfect for pool, beach, getting out of town—wherever your intuition takes you. With a mix of modern and vintage pieces, you set the bar for style wherever you go.
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Olio E Osso tinted balm goop, $28SHOP NOW
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KORA Organics Mineral mist goop, $40SHOP NOW
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Grown Alchemist Sunscreen goop, $39SHOP NOW
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Rahua Sea Spray goop, $32SHOP NOW
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Cuzen Matcha Matcha kit goop, $370SHOP NOW
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Wylde One yoga in a cup goop, $35SHOP NOW
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G. Label Hill Ribbed Puff-Sleeve Cardigan goop, $595SHOP NOW
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Eres Swimsuit Matchesfashion, $510SHOP NOW
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Lee Mathews shirt goop, $370SHOP NOW
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Lee Mathews pants goop, $460SHOP NOW
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Suzie Kondi Top goop, $195SHOP NOW
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Suzie Kondi Pants goop, $225SHOP NOW
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Lee Mathews Maxidress goop, $740SHOP NOW
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Loewe bag Loewe, $3,500SHOP NOW
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Toko! Produce bag goop, $25SHOP NOW
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Saint Laurent Sandals Net-a-Porter, $795SHOP NOW
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The Colony Palms hotel and bungalowLEARN MORE
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Business & Pleasure Co. Umbrella goop, $299SHOP NOW
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Baina Hand towel goop, $45SHOP NOW
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Baina Towel goop, $80SHOP NOW
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Gardyn Gardyn Home kit Gardyn, $799SHOP NOW
THE MINIMALIST
Your Vibe: Simple, approachable, and understatedly chic.
The Palette: Elevated essentials in (mostly) neutral tones.
Style Mantra: WWCBD? (What would Carolyn Bessette do?)
Streamlining is your strong suit. You believe that doing less is a way of life. You were decluttering long before “Kondoing” became a verb, and it shows: Your wardrobe is a tight edit of cool-girl basics you mix, match, and swap out with the seasons (save for the poppy sundress you keep for summer weddings). Come to think of it, you don’t overdo it in any category—be it beauty or home—opting for low-maintenance routines and wooden accessories to warm up your face and space, respectively. Because as you love to remind everyone: Simplicity is key.
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Lizzie Mandler Earrings goop, $824SHOP NOW
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G. Label Deven link necklace goop, $2,500SHOP NOW
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G. Label Fiene Yellow Gold
and pavé ear cuff goop, $650SHOP NOW -
Rahua Hair Balm goop, $30SHOP NOW
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Furtuna Skin transformation set goop, $398SHOP NOW
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Unsun Tinted sunscreen goop, $29SHOP NOW
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Kosas Lip balm goop, $18SHOP NOW
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LivOn Labs vitamin c goop, $47SHOP NOW
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Toteme tank top goop, $120SHOP NOW
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G. Label Kerith Thin-Strap Camisole goop, $275SHOP NOW
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G. Label Vaught Sweatshorts goop, $195SHOP NOW
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Jil Sander Swimsuit Matchesfashion, $252SHOP NOW
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Ciao Lucia skirt goop, $295SHOP NOW
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G. Label Maas Slip Dress goop, $525SHOP NOW
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Proenza Schouler Dress goop, $425SHOP NOW
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Mojave Desert Skin Shield SpaLEARN MORE
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Connected Goods Spoon Set goop, $37SHOP NOW
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Stinson Studios Bowl goop, $190SHOP NOW
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tala lamp tala, $110SHOP NOW
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Hurom juicer goop, $459SHOP NOW
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Maison Louis Marie Candle goop, $34SHOP NOW
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DeMellier Bag goop, $370SHOP NOW
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Amanu Sandals goop, $325SHOP NOW
We hope you enjoy the products recommended here. Our goal is to suggest only things we love and think you might, as well. We also like transparency, so, full disclosure: We may collect a share of sales or other compensation if you purchase through the external links on this page.