5 Standouts from This Season’s Buy

Written by: Amanda Chung


Published on: March 19, 2024

Fashion editor: Caroline Griswold


One of the benefits of being a goop fashion editor is that we get to preview all the new clothes and accessories in each season’s buy way before anything launches on the site. After years of sifting through racks and examining samples up close, we’ve developed a pretty keen sense of which pieces are most likely to fly off our virtual shelves. If we were betting people, we’d say these five are where the smart money lies.

  • 1

    Rue de Verneuil Bag

    goop, $273

    Come for the sunny cabana stripes reminiscent of the French Riviera; stay for the practical size and sturdy cotton-canvas construction. This bag is durable enough to handle sun, sand, and salt—but cute enough that you won’t want to reserve it for beach days.

  • 2

    ALEMAIS Minidress

    goop, $395

    Made of breathable, luxurious-feeling European flax linen that’s smooth to the touch, this shirtdress is as comfortable as it is cute. An example of maximalism at its very best, it’s colorblocked and printed with vintage-inspired flowers by artist Alan Berry Rhys.

  • 3

    G. Label by goop Mimi Cropped Shirt

    goop, $375

    You probably own a button-up. You might even own a blue button-up. But do you own a G. Label button-up? Our shirting is a class apart. Take Mimi: It’s perfectly fit in the shoulders and strategically cropped a few inches below the natural waist so that it hovers just right over high-rise bottoms without showing skin.

  • 4

    AGOLDE Shorts

    goop, $148

    Done in nonstretch organic cotton denim, these vintage-looking light-wash shorts are the put-together older sister of the cutoffs you lived in in your 20s. Same brand of casual coolness but with a slightly longer, finished inseam that earns points for practicality.

  • 5

    Jamie Haller Loafers

    goop, $550

    Light and flexible, these buttery-soft loafers are crafted in Italy using sacchetto construction, which involves stitching the upper of the shoe to the lining to create a socklike structure before adding the sole (“sacchetto” means “little bag” in Italian). The result? Next-level comfort.