How Gwyneth Wears It: Fall Staples

Published on: October 27, 2022

Today I want to take a second to talk about G. Label, what it means to me, and why I love working on it so much. I have always been a clotheshorse, for better or worse. I remember coming of age in the ’80s and deeply knowing that a pair of dolphin shorts would tell the world just how I felt about myself, and a year or so later, that the baby-pink button-down-the-back Benetton sweater I paired with a tube skirt would be just the thing to give me the confidence I needed at the school dance. I remember turning up on the campus of UC Santa Barbara in 1991, looking like an alien in my vintage Levi’s, biker jacket, and Doc Martens, knowing that I was exactly the fish out of water I was hoping to be.

I love that combinations of clothes can say so much about a person, and I have found, for myself, anyway, that special, trendproof basics are the foundation of my expression. G. Label was born out of my love for those trendproof basics, pieces that are cool and classic, that don’t tire easily. We found beautiful factories in Italy to produce designer-quality pieces without the middleman markup—pieces that are designed to make you feel chic, comfortable, and thoroughly yourself. Pretty much every day of the week you will find me wearing something from one of our collections. They drop monthly in line with the weather outside so you can style and wear them the moment the box arrives.

Below, five ways I’m wearing some G. Label favorites for fall—along with styling notes from our fashion team.

THE CABLE-KNIT

This so-cozy-you-want-to-curl-up-in-it Italian-knit poncho can be thrown on whenever, wherever, and—yes—with whatever. For best results, add zip-up boots and plenty of ear sheen.

G. LABEL BLOOMER CABLE-KNIT PONCHO, goop, $795; PROENZA SCHOULER BOOTS, goop, $995

THE TEXTURE KIT

The buttery leather skirt. The chunky turtleneck. The plush shearling clutch that carries what you can’t live without. And to keep things interesting: slick mules with tonal socks.

G. LABEL WILLES STRIPED HIGH-CUFF TURTLENECK, goop, $595; G. LABEL ARLO STRAIGHT LEATHER SKIRT, goop, $945

THE ONE-AND-DONE

It’s that magic combination of effortless and chic, and styled with a leather jacket and chunky boots, this sage jumpsuit from July’s drop shows off just how season-spanning it is.

G. LABEL TYPHAINE SHERPA-COLLAR LEATHER JACKET, goop, $1,495; G. LABEL JOSEPH ROUND-SLEEVE JUMPSUIT, goop, $550; GANNI BOOTS, goop, $495

DENIM ON DENIM

How do you make a timeless look feel fresh and exciting? Leave the shirt partially undone (as on GP, here) or layer a light tee underneath and fill in the neckline with Foundrae.

G. LABEL REX DENIM SHIRT, goop, $395; G. LABEL KAPLAN VINTAGE FLARE JEANS, goop, $295; ULLA JOHNSON SLIDES, goop, $695

THE SUIT 2.0

This updated take on menswear tailoring—a softly structured blazer with a cinchable waist and not-too-short shorts—ahem, checks all our boxes. Pair it with a sweater and a ring stack and you’re good to go.

G. LABEL JANELLE CABLE SWEATER, goop, $625; G. LABEL LETA SUIT SHORTS, goop, $375; CARTIER PANTHÈRE WATCH, Cartier, $21,600; CARTIER PANTHÈRE RINGS, Cartier, $3,450 & $6,600; CARTIER MAILLON DE PANTHÈRE, Cartier, $3,750