The New Uniform: Our Fashion Director on What Works Now

Our daily habits—where we go, whom we see, what we wear—have had a shake-up, but as the dust is settling, so are we. Some new ways of being require a complete rejiggering, while others call for a more subtle shift.

Take goop fashion director Ali Pew: “I’ve always had a personal uniform,” she says. “It makes you more aware of the pieces you actually wear every day, so getting dressed is easier, and shopping becomes more focused.” So what happens to your everyday look when there’s a major change in what the everyday looks like? Your uniform follows suit. “Pre-COVID, my wardrobe centered around work—photo shoots, events, the office, dinners,” she says. “Now I take inspiration from how I dress on a day off, then combine my casual style with pulled-together pieces that keep the weekdays and weekends from blurring.” To record this fashion metamorphosis, her husband, Clark, shot her at home wearing four versions of her new uniform.

PUFF-SLEEVE TOP + EASY DENIM

“I may be home seven days a week, but I need to feel pulled-together on weekdays. For back-to-back Zoom calls or when I just have a lot to get done, I’m wearing a more casual take on my old work uniform: jeans that look like trousers, a cotton button-down or a simple knit, and understated slides (any shoe can be a house shoe if you want it to be).”

G. LABEL NICOLE PUFF-SLEEVE BUTTON-DOWN WITH COLLAR, goop, $375; G. LABEL JP WORKWEAR JEANS, goop, $295

Wear It With

GO-TO JUMPSUIT

“Everything I wear still feels like me, just a bit more pared back. I’m leaning toward easy decisions—like different takes on the jumpsuit—and comfortable fabrics, sticking to my go-to neutral palette. I usually had a jacket or blazer at the office to beat the AC; my at-home answer to that is pulling on a cropped sweater when I step outside for fresh air.”

G. LABEL BLAIR JUMPSUIT, goop, $450

Wear It With

OVERSIZE SWEATER + SLIM SHORTS

“Our new normal, in three months, six months, and further down the road, will be so different. Even when we’re no longer quarantined, there’ll be fewer dinners out and work events, so I’ll still be spending more time at home. This summer, Saturday evening might look something like this: a soft oversize knit, my favorite jewelry, and a pair of design-forward shorts—updated Bermudas definitely have a place in my closet.”

Totême sweater, Totême, $650; G. LABEL JUSTIN PLEATED WIDE-LEG SHORTS, goop, $295

Wear It With

STRAPPY TANK + CHIC CULOTTES

“Before COVID, getting dressed meant pieces that would go from day to night, from the office to a work dinner. I’m not wearing structured dresses and tuxedo jackets these days, but I’m still honoring the elevated side of my personal style. This combo—bright-white culottes and a simple knit tank—feels special and gives me that buzzing-around-the-city energy, even when the only thing in my bag is a book to read on the patio.”

G. LABEL SAMANTHA ENGINEERED-RIB TANK, goop, $295; G. LABEL BRIAN WRAP PANTS, goop, $495