Style

How goop Toasts 10 Years: Matchimalism, Mini Chinoiserie Cakes, and Collagen Martinis

How goop Toasts 10 Years: Matchimalism, Mini Chinoiserie Cakes, and Collagen Martinis

How goop Toasts 10 Years:
Matchimalism, Mini Chinoiserie
Cakes, and Collagen Martinis

To celebrate ten years of goop, we came back to where it all began: London, where GP sent the first newsletter from her kitchen table. And because we wanted to give Londoners a dose of goop to call their own, we opened a store in Notting Hill, one of our favo(u)rite neighborhoods, and stocked it with our favo(u)rite goop products, as well as those from our most beloved friends.

GP teamed up with her longtime London-based stylist, Elizabeth Saltzman, to host a cocktail party in honor of the new pop-up space. At four floors strong, it’s one of our biggest yet. Union Jack–emblazoned goop taxis whisked guests over to the Serpentine Sackler Gallery later in the evening for a candlelit sit-down dinner. Inside the Zaha Hadid–designed pavilion, event designer Fiona Leahy applied her signature “matchimalism” touch (using the same print on tablecloths, napkins, and even chair covers ) to create a table fit for a museum.

  • GP with sisters-in-law Veronica Miele Beard (left) and Veronica Swanson Beard (right) of Veronica Beard

    GP with sisters-in-law Veronica Swanson Beard (left) and Veronica Miele Beard (right) of Veronica Beard.

  • Our clean beauty vanity also doubled as a quick touch-up station.

    Our clean beauty vanity also doubled as a quick touch-up station.

  • Drinks
  • Drink cart
  • Guests shopped and sipped Hendricks Gin & Tonics.

    Guests shopped and sipped Hendricks Gin & Tonics.

  • Emilia Wickstead, Christopher Kane, and his sister, Tammy Kane.

    Emilia Wickstead, Christopher Kane, and his sister, Tammy Kane.

  • Window shopping

    Window-shopping.

  • Cookbook author Jasmine Hemsley.

    Cookbook author Jasmine Hemsley.

  • We goop’d a few London taxis for the occasion.

    We gooped a few London taxis for the occasion.

  • Mood lighting.

    Mood lighting.

  • GP and stylist Elizabeth Saltzman.

    GP and stylist Elizabeth Saltzman.

  • Mr. Valentino, Eric Buterbaugh, GP, Charlotte Tilbury, Giancarlo Giammetti, Demi Moore, and Edward Enninful.

    Mr. Valentino, Eric Buterbaugh, GP, Charlotte Tilbury, Giancarlo Giammetti, Demi Moore, and Edward Enninful.

  • Natalie Massenet and Business of Fashion’s Imran Amed.

    Natalie Massenet and Business of Fashion’s Imran Amed.

  • Liv Tyler and British Vogue’s Editor in Chief Edward Enninful.

    Liv Tyler and British Vogue’s editor in chief, Edward Enninful.

  • Sir David and Lady Ashley Adjaye.

    Sir David and Lady Ashley Adjaye.

  • At your service.

    At your service.

  • Menu
  • Printed cakes
  • Seeing double.

    Seeing double.

  • Match point: Event designer Fiona Leahy’s signature print-on-print tablescape and cakes too pretty to eat—almost.

    Match point: Event designer Fiona Leahy’s signature print-on-print tablescape and cakes too pretty to eat—almost.

  • Dining

Special thanks goes out to:

Veronica Swanson Beard and Veronica Miele Beard of Veronica Beard, Cellar Society, Fiona Leahy Design, Harper and Tom’s, Ed Reeve, Oliver Rudkin, Serpentine Gallery, and Simone Gooch of Fjura.

Photography by Darren Gerrish, Ed Reeve, and Oliver Rudkin.

In the Neighborhood

  • Bodyism <br><em> 222-224 Westbourne Grove</em>

    Bodyism
    222-224 Westbourne Grove

    Through an Aussie-style café down the stairs is Bodyism, a wellness-mecca-meets-private-members’-club. Unlike other private gyms, there isn’t a treadmill in sight; instead, Bodyism is focused on personal training and classes, teaching clients to be kind to themselves with a more low-impact routine than the often punishing cardio regimes found elsewhere. The ballet, yoga, Pilates, and boxing are taught—for the most part—by former athletes, and the training sessions are something you’ll actually look forward to.

  • Farmacy <br><em> 74 Westbourne Grove</em>

    Farmacy
    74 Westbourne Grove

    For the health-conscious West London audience it attracts, this restaurant is a dream come true. Here, food that’s free of refined flour, sugars, dairy, and other common no-nos is presented in a beautiful, tastefully decorated space full of plants and unusual ceramics. In other words, it’s health food minus the hippie digs. Plus, everything from the millet bean burger to the take on Caesar salad is just as good as the “real” thing.

  • Laylow <br><em> 10 Golborne Rd.</em>

    Laylow
    10 Golborne Rd.

    Notting Hill needed a place like Laylow. Aside from the few existing late-night haunts that have been around forever in this corner of West London, there haven’t been many hot spots when it comes to fun, atmospheric watering holes. But Laylow brought in new life here—this is a social club where you can arrive in the early afternoon and stay until way past bedtime. Have dinner at the restaurant, relax on the rooftop with a glass of wine, then wind down with a cocktail in a bar that feels like a sumptuous living room (replete with plush velvet banquettes and armchairs). The only kicker? It’s a private members-only club, so you’ll have to find a friend who can get you in.

  •  Wild at Heart <br><em> 222 Westbourne Grove </em>

    Wild at Heart
    222 Westbourne Grove

    Nikki Tibbles’s flower emporium has been around for over twenty years, making her a household name and her shops—a concession at the entrance to Liberty, a landmarked turquoise street island in Notting Hill, and a formal Chelsea boutique—an institution. You can count on Wild at Heart for its signature graphic bouquets, which make perfect gifts no matter what the occasion. The seasonal jam-jar arrangements make a particularly thoughtful gift for the host as they’re so easy to throw on the table or mantle for quick dinnertime décor.

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