
Chic on the Slopes

Ali Pew’s post as goop fashion director sends her packing. A lot. There are now more fashion weeks than we can count, and photo shoots won’t style themselves. This is our chance to live vicariously.
Anyone who knows me even a little bit knows that I practically grew up on skis. So when we decided to unveil goop’s latest collaboration with fashion-y skiwear line Perfect Moment at the sparkling new goop MRKT pop-up in a little place called Aspen, I grabbed my poles, buckled up my boots, and caught the next flight out of LAX. What better way to welcome the ski season than by playing in the powder with a few goop friends? The mountains are calling.
PEAK CHIC
Light flurries, just-right temps, and a steep mountain with leg-obliterating runs—the conditions were ideal for making the lift lines in goop x Perfect Moment feel even more perfect.
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Hestra Gloves Hestra, $225SHOP NOW
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Falke Socks Net-a-Porter, $50SHOP NOW
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Black Crows Skis Black Crows, $800SHOP NOW
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goop x Perfect Moment Jacket goop, $840SHOP NOW
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goop x Sperry Boots goop, $180SHOP NOW
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Kosas Lipfuel goop, $18SHOP NOW
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GOOP X PERFECT MOMENT SWEATER, goop, $340; GOOP X PERFECT MOMENT SKI PANTS, goop, $680
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Beautycounter sunscreen goop, $20SHOP NOW
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KASK Helmet Net-a-Porter, $380SHOP NOW
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Dragon Alliance Goggles Dragon Alliance, $180SHOP NOW
LODGING
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ST. REGIS
ASPEN RESORTSprawled at the base of Aspen Mountain within eyeshot of the main gondola is the insanely luxurious St. Regis hotel. Cozy bar, roaring fireplace, bottomless cocoa, Ralph Lauren–designed leather beds—let’s just say it’s a pleasant place to call home base for a weekend.
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Mornings are for fueling up with chilaquiles while drinking in the epic mountain views at the Velvet Buck before you gear up for the day. The hotel even has an in-house rental shop, should you leave your equipment at home.
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REMÈDE SPA
There’s après, and then there’s ahhh-près. The latter takes place at the Remède Spa in the St. Regis, where facials focus on deeply hydrating, shield-you-from-the-elements products like those from goop-favorite Dr. Barbara Sturm; hot plunge pools are at your disposal for post-shred dips; and an oxygen bar (game changer) helps you acclimate to that high, high altitude. Not to be missed: the Rocky Mountain ritual, a treatment that incorporates everything from CBD-and-arnica-laced massages to vibrational therapy for soothing shot muscles after a long day on the hill.
PACKING LIST
The trick to schlepping all that bulky ski gear? Pack minimally in all other areas. You’ll need multitasking classics: cozy sweaters and comfortable leggings (I love how you can tug on these ankle-zip Totême ones over boots) that go from couch to candlelit dinners with a little help from some snow-friendly soles.
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Dr. Barbara Sturm lip balm goop, $55SHOP NOW
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Dr. Barbara Sturm Face Cream goop, $215SHOP NOW
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Dr. Barbara Sturm Serum goop, $250SHOP NOW
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Ursa Major Face Wipes goop, $24SHOP NOW
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Rimowa Suitcase Rimowa, $1,020SHOP NOW
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Hermès Bag Hermès, $8,200SHOP NOW
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Sleepy Jones Pajama Set goop, $198SHOP NOW
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Aether Apparel Jacket Aether Apparel, $550SHOP NOW
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Nili Lotan Sweater goop, $950SHOP NOW
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Totême Leggings Totême, $195SHOP NOW
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The Row Boots Net-a-Porter, $1,495SHOP NOW
SLOPES TO SHOPS
The thing about Aspen is that there’s truly no other ski town like it. Where else can you zip down double diamonds by midmorning, pop into a Prada store post-lunch, take one more late-afternoon run, and eat as you would in the big city at sundown?