Style

cartier store front
ACCORDING TO ALI

London’s Fashion Revival

Ali Pew

Ali Pew’s post as goop fashion director sends her packing. A lot. There are now more fashion weeks than we can count, and photo shoots won’t style themselves. This is our chance to live vicariously.

London has always had deep ties to tradition. On a recent inspiration trip, however, it seemed something had shifted. The architecture. The grand façades. All of it playing backdrop to a wealth of new stores with a fresh vision. The energy was palpable. And if I learned anything from my visit to Cartier’s revamped flagship boutiques, it’s that heritage can be of the moment. What’s old is new. And yes, you can preserve the past while looking to the future.

the makeover

One heritage house, two state-of-the-art ateliers. No one executes the old-meets-new dance quite as gracefully as Cartier, whose impressive locations in London’s historic Mayfair district are anything but ordinary.

stairwell from below cartier watch

cartier new bond street

A private residence for parties. A nineteenth-century grand staircase. The most decadent bar, where you can sip champagne while, say, waiting for your sterling silver to be polished. It’s hard to call Cartier’s New Bond Street flagship a store. The renovated five-story space is more like a private manor, with a luxurious lounge, plush velvet couches, and so much more.

collage of cartier watches cartier bracelet

With all that said, my eyes kept wandering to the exquisite collection of vintage watches, jewelry with a distinct London flair, and other can’t-find-them-anywhere-but-here objets from the Cartier archives.

Cartier store

cartier old bond street

Steps from the flagship is Cartier’s restored boutique on Old Bond Street. And there’s really only one way to describe it: an experience. It’s a destination for bespoke services, like engraving, leather embossing, and customization.

book with stamps book with stamps stamped initials

I had the pleasure of sitting down with one of the designers, who custom-made a one-of-a-kind
monogram just for me—to be stamped
onto leather goods, jewelry, whatever.

THE MUST-STOP SHOPS

LOUIS VUITTON
louis vuitton store louis vuitton store

You can also file this one under “London stores that got a face-lift.” The first thing you’ll notice about the block-long brick-and-mortar shop is the elaborate installations, whimsical art, and playful sculptures sprinkled throughout. And the second? That stunning staircase spiraling all the way up to the fourth floor.

THE ROW
the row store exterior the row store interior

The inside of The Row’s new gallery-like space in Mayfair looks exactly how you’d expect: minimal, monochrome, and design-forward. Light fixtures by James Turrell and sculptures by Isamu Noguchi hang from the ceiling and walls. A selection of jewelry by Ana Khouri sits in the glass cases. And then there’s my personal favorite, the menswear section, which always has the best finds.

méTIER
metier store exterior

Stepping into designer Melissa Morris’s South Audley street store is like discovering the holy grail of handbag stores. One of my favorite lines for travel luggage and everyday carryalls, Métier fuses function and luxury like no one else. As with the bags, in the mahogany store—which looks like the inside of an old yacht—no detail was overlooked.

GABRIELA HEARST
gabriela hearst store interior

Sustainability first. That’s what Gabriela Hearst focused on when opening her first international outpost—conveniently situated across from my hotel, London’s legendary Claridge’s. There’s recycled flooring, shelving made from salvaged trees, and hangers crafted from repurposed materials.

the look

BY DAY…

  1. Cartier Ring Cartier Ring
    Cartier Ring Cartier, $1,120
    SHOP NOW
  2. Celine BAG Celine BAG
    Celine BAG Celine, $1,750
    SHOP NOW
  3. Nanushka JACKET Nanushka JACKET
    Nanushka JACKET goop, $695
    SHOP NOW
  4. Nili Lotan sweater Nili Lotan sweater
    Nili Lotan sweater goop, $550
    SHOP NOW
  5. Victoria Beckham trousers Victoria Beckham trousers
    Victoria Beckham Trousers goop, $318
    SHOP NOW
  6. The Row boots The Row boots
    The Row boots Neiman Marcus, $1,350
    SHOP NOW
  7. Westman Atelier LIT UP HIGHLIGHT STICK Westman Atelier LIT UP HIGHLIGHT STICK
    Westman Atelier LIT UP HIGHLIGHT STICK goop, $48
    SHOP NOW

…BY NIGHT

GO-TO STOPS

No trip to London is complete without a pit stop at Scott’s in Mayfair for the freshest oysters in the city, Ottolenghi for zucchini fritters and more veggie-forward bites, and, of course, goop Lab in Notting Hill, to stock up on all the travel-size beauty essentials and more goodies I conveniently left behind.

GOOP
goop store exterior goop store interior
OTTOLENGHI
OTTOLENGHI store interior OTTOLENGHI store interior
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