4 Broadwick St., Soho
One of London's market stalls-turned-chainlet success stories, this one is expanding quickly with cool, industrial looking shops popping up all over the city. With 14 equally intense flavors including Creme Brulee and Belgian Chocolate Truffle, these sourdough doughnuts are pretty over the top, though worth the caloric overload. Word of advice: Stop by in the morning as the fresh ones are exponentially better.
Crumbs & Doilies
Kingly Court, Soho
It may be the cupcakes—of which there are 36 flavors, including mojito and Mexican hot chocolate—or its charming co-founder, YouTube phenomenon Jemma Wilson, but regardless, kids and adults alike adore this bakery. There's also the made-to-order cakes, a selection of which are on show at the shop on a daily basis, that rack up many of the wow-factor points (They'll recreate all manner of cartoon characters, animals, and mythical creatures in cake form). Whatever it is, it's probably the best spot for a sweet in the entire neighborhood, thanks to the fresh flavors that Jemma and her crew concoct on a weekly basis.
Fernandez & Wells
43 Lexington St., Soho
Here you'll find great sandwiches, fresh pastries, and A-grade coffee in an espresso-sized café. The original Lexington location serves wine and meat and cheese plates, including a beautiful raclette in winter. While they're expanding rapidly and popping up all over London they haven't lost their charm or appeal.
The Detox Kitchen
10 Kingly St., Soho
The Detox Kitchen is quite simply the OG (and best) health food and detox delivery service in London. This location—the brand's first—is booming, and yielded a whole new troop of beetroot brownie and spiralized zucchini salad devotees. Now, its enlightened founder Lily Simpson is moving on to bigger and better things with a big new flagship in a fancy new development in Fitzrovia. The new Detox Kitchen melds food and exercise into a healthy lifestyle emporium. It's the full package with amazing, uber-healthy, raw, and delicious salads and treats, alongside exercise classes with some of the city's best teachers.
The Good Egg
Ground Floor, Kingly Court, Kingly St., Soho
Stop by this Middle Eastern-inspired neighborhood spot for egg-and-cheese bagels, smoked fish hash, and famous babka in the morning. Then drop by in the evening for labneh and shawarma. The layout is canteen-style with long communal tables and benches, rows of provisions lining the shelves. If you have a special occasion to celebrate, they're very accommodating to large groups, offering both set menus and an impressive cocktail list.
The Hummingbird Bakery
155a Wardour St., Soho
The Hummingbird Bakery landed in Notting Hill in early 2004 to become the home of quality American baking in London. Today it has five branches across the city in Soho, South Kensington, Spitalfields, and Islington, and is famed the world over for its delicious cupcakes and other sweet treats and desserts.
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