Travel

Soho Specialty

Specialty neighborhood
Crumbs & Doilies
Kingly Court, Soho
It may be the cupcakes—of which there are 36 flavors, including mojito and Mexican hot chocolate—or its charming co-founder, YouTube phenomenon Jemma Wilson, but regardless, kids and adults alike adore this bakery. There's also the made-to-order cakes, a selection of which are on show at the shop on a daily basis, that rack up many of the wow-factor points (They'll recreate all manner of cartoon characters, animals, and mythical creatures in cake form). Whatever it is, it's probably the best spot for a sweet in the entire neighborhood, thanks to the fresh flavors that Jemma and her crew concoct on a weekly basis.
Soho
The Detox Kitchen
10 Kingly St., Soho
The Detox Kitchen is quite simply the OG (and best) health food and detox delivery service in London. This location—the brand's first—is booming, and yielded a whole new troop of beetroot brownie and spiralized zucchini salad devotees. Now, its enlightened founder Lily Simpson is moving on to bigger and better things with a big new flagship in a fancy new development in Fitzrovia. The new Detox Kitchen melds food and exercise into a healthy lifestyle emporium. It's the full package with amazing, uber-healthy, raw, and delicious salads and treats, alongside exercise classes with some of the city's best teachers.
Soho
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