203 Grand St., Williamsburg
Owner and buyer Jen Mankins has built a bit of an empire out in Brooklyn, drawing Manhattanites out to shop in the process. Her eye is both quirky and cool, meaning that you’ll find a pretty irreverent (and bright) mix here, along with picks Alexander Wang, Zero + Maria Cornejo, and Tsumori Chisato. The racks for men are just as on point.
100 Frost St., Williamsburg
The incredible kitchen store here will lure you in, but the classes will convince to stay. Offering everything from Vitamix blenders and Pillivuyt roasting pans, to homemade ramen broth, farm fresh eggs, and exotic cuts of meat (it's also home to The Meat Hook), the provisions part of the operation draws people from all over the city. Meanwhile, you can learn how to make homemade pizza with the Roberta's crew, pickle with McClure, or take a class in doughnut or dumpling making.
219 Bedford Ave., Williamsburg
For years, this teeny tiny shop on Williamsburg's main drag has been one of the best resources in Brooklyn for jewelry. Stackable rings, sweet little pendants, and more precious offerings from designers like Elisa Solomon fill the cases. Weirdly, because space is tight, we actually like shopping their website more.
99 N 6th St, Williamsburg
Hands down, this one of our favorite natural beauty boutiques, which is why we're excited it's been branching out from it's original San Francisco location and opening up sister spots across the U.S., including Los Angeles, Manhattan, and Chicago. Staying true to its pure ethos, Credo stocks a wide range (more than 100) of the best non-toxic brands from around the globe, including top skincare and makeup products from de Mamiel, Ilia, Kjaer Weis, Kypris, RMS, Tammy Fender, and our very own goop by Juice Beauty.
93 South 6th St., Williamsburg
Home to our all-time favorite golden milk (it’s thick and rich, almost like hot chocolate, perfectly balanced...insane), this tiny shop also makes some of the most incredible aged-cashew cheese we’ve ever had. Everything Argentinian couple Veronica Schwartz and Pablo Castro make is vegan, dairy-free, gluten-free, and soy-free, from granola, tarts, and bon bons to the cheeses, plus they stock a an amazing selection of adaptogens from goop Shop favorite Sun Potion.
48 Grand St., Williamsburg
At barely a month old, this eco-friendly and local-designer centric kids shop (educational toys, cute-and-functional gear, home décor) is fast becoming more than just a place to shop. Spearheaded by Sprout Home’s Tassy de Give and a collective of four local families, the adorable, light-filled space is meant to serve as a gathering space for both parents and their kids for seminars, mini concerts, and story time—coincidentally, the kid’s book selection here is really on point.
148 Bedford Ave., Williamsburg
There's something comfortingly reassuring about Bedford Street in Williamsburg and how rarely the shopfronts change ownership here. One of the standbys is this simply outfitted shop, selling modern picks from brands like MiH, A Piece Apart, Dieppa Restrepo, and Steven Alan.
111 N. 3rd St., Williamsburg
While they're best known for their gorgeous (artist-inspired) packaging, Mast Brothers places great emphasis on the art of chocolate-making—as evidenced by the fact that they offer tours of the process itself at each of their stores. The Brooklyn location is one of the three flagship stores and factories for the brand, which brothers Rick and Michael Mast founded in 2007 (the other two are located in Los Angeles and London). A package of bars makes for a practically perfect—and blessedly TSA-friendly—hostess gift.
224 Wythe St., Williamsburg
You'll only find Caitlin Mociun's eponymous jewelry collection on her site—but should you go to her new, Williamsburg store, you'll see the work of her friends, too, including hexagonal brass necklaces by Iacoli & Macallister, and Chen Chen and Kai William's marble bangles. You'll also get to shop Mociun's full line, from her signature eensy, triangular turquoise pendants to her custom rings, which feature a mismatched—and stunning—combination of stones.
326 Wythe Ave., Williamsburg
From clothing to ceramics and beauty goods, this store's main focus is on hand-crafted items, many of them locally made. We've found lines like Caron Callahan, Chimala, Ace & Jig, and Cosmic Wonder on our forays here.
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