Helmed by fashion stylist Lauren Snyder (she’s worked for Bergdorf Goodman and Glamour), The Primary Essentials revolves around goods that feel hand-worked—but never crafty. Gorgeous indigo-dyed textiles and simple quilts mingle with Earth Tu Face body washes, simple canvas carryalls from Joshu + Vela, and blue ceramic studs from Jujumade.

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