Travel

In Irish, “follain” means wholesome, and this word is certainly an apt descriptor for Tara Foley’s beauty emporium. The legal professional turned clean-beauty entrepreneur has turned her frustrations—the dearth of nontoxic beauty products—into a brick-and-mortar business with two locations in Boston and seasonal pop-ups all over. The store itself, with its rustic farmhouse vibe, is the kind of place you instantly feel comfortable. Bright and beautifully merchandized with white subway-tile walls, deep sinks stacked with cotton towels for trying and washing off products, and shelves lined with plants and products by the likes of goop-approved Tata Harper, May Lindstrom, Pai, and True Botanicals to name a few of the over fifty lines Follain stocks. More often than not, Foley herself is on hand to offer advice and point you and your skin concerns in the right direction.

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