Soho Shops

Shop neighborhood
Alex Eagle
6-10 Lexington St., Soho
Alex Eagle's eponymous concept store has moved from its Knightsbridge townhouse local to an expansive loft space in Soho. The owner stocks hard-to-find brands like Isa Arfen, Lemaire, and Protagonist mixed in with homewares by hip design studios like Makers & Brothers. With the odd Jean Prouvé stool or Alex Eagle collaboration—many are her takes on classic heritage brands like Swaine-Adeney—dotted here and there, this shop is always packed with discoveries.
Liberty London
Regent St., Soho
This legendary store opened in 1875 on Regent Street, and to this day maintains its beautiful wood-paneled interiors and grand Tudor revival exterior. While the Liberty brand is alive and well, still selling their trademark flower print fabrics, so is their buying team with small capsules from all our favorite brands including Frame, Acne, Alexander Wang, Isabel Marant, and Kenzo. Treat yourself to a scarf here as they always have the widest and most wonderful selection, and the staff in the Scarf Hall on the first floor are famously good at advising you on how to tie them.
The Store (Closed)
Brewer Street Car Park, Brewer St., Soho
We're pretty sure that the name of tastemaker Alex Eagle's takeover of the Brewer Street Carpark in Soho will be apt. Known for next-level curation skills at both her namesake shop on Walton Street and for the Soho House's shops in Berlin and at the new Farmhouse, Eagle is now spreading her wings and bringing her golden touch to the sprawling space in Soho. If her Knightsbridge shop is any indication, The Store will mix design—new and vintage—up-and-coming brands, rarefied beauty finds, art, vintage books and vinyl, and ceramics: Everything you didn't know you needed.
The Webster NYC
29 Greene St., SoHo
While everyone else in fashion was developing e-commerce platforms, retail pioneer and French native Laure Hériard Dubreuil decided to open a 20,000-square-foot boutique, the Webster, in South Beach in a 1939 Henry Hohauser–designed Art Deco building. This initial flagship has since expanded to include locations in Bal Harbor, Houston, Costa Mesa, and most recently, New York's SoHo. Dubreuil is in good company, with Opening Ceremony and Apartment by The Line a hop, skip, and jump from her beautifully feminine, blush-hued store. You'll want everything, which is fine, as everything right down to the furniture is for sale. Designers are mixed together in the merchandising, meaning you need to search through the racks to hunt down a particular piece—this is all part of the fun. It also means you get to see everything and might pick up something you never knew you wanted until now.
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