Bond Street, Mayfair
A walk down New and Old Bond Street yields eponymous boutiques from some of the world's best designers in clothing and jewelry. Solange-Azagury Partridge (her store is a must-see), Cartier, Miu Miu, Boucheron, and Yves Saint Laurent are all here.
24-27 S. Molton St., Mayfair
Credited with breaking designers like Alexander McQueen and Christopher Kane, Browns is one of the biggest fashion megaships in London—and it has been since 1970, when it opened on a single floor of a townhouse (it's since expanded to consume five adjacent townhouses).
Bruton St., Mayfair
There's often something interesting going on at the top of the road in Berkeley Square, but you'll also find flagships for Stella McCartney, Diane von Furstenberg, and Maison Martin Margiela.
Duke Street Emporium
55 Duke St., Mayfair
When British basics brand Jigsaw opened their new Duke Street location, they called in excellent bedfellows: beloved coffee shop Fernandez & Wells and clothing boutique The Shop at Bluebird. They’ll entice you in for a snack at Fernandez & Wells, send you on a quick whirl through the bijoux Bluebird with pieces from Carven and Maison Kitsuné, and send you home with a well-priced T-shirt or dress from Jigsaw. Smart.
43 S. Audley St., Mayfair
Sure, we hit Frette for the heavenly sheets, towels, and bedding, but when it comes to their new London flagship, we also go here just to admire the space. The luxury Italian bedding company made a genius move enlisting Milanese design duo of the moment, Dimore Studio, to do the space. The two floors shimmer in tones of emerald and gold, punctuated by a grand, black staircase and satin arm chairs dotted throughout. They offer bespoke, personalized sets.
14a Hay Hill, Mayfair
Representing many of today's most significant designers from Jasper Morrison, to Hella Jongerius and Maarten van Severen, their bijoux space off Dover Street is a worthwhile quick stop in Mayfair.
7 Carlos Pl., Mayfair
On a corner of Carlos Place—arguably the most sublime shopping street in Mayfair—is McCormack’s atelier. The three-floor townhouse is filled with such beautiful furniture and art collection that you forget you’re there for the jewels. Until you see them: necklaces of cascading diamonds, Art Deco drop earrings, and engagement rings galore. And McCormack excels at breathing new life into family heirloom rings by creating modern “jackets” of jewels to surround the older piece to make it wearable for modern styles. An appointment here might involve relaxing on the sofas upstairs, flipping through the dozens of art and photography books stacked elegantly on the shelves for reference, or chatting with the designer about what your aesthetic preferences. McCormack considers herself a family jeweler, which is fair given that once you’ve ordered a piece, you’re likely to continue going back. The entire experience is bespoke, elegant and thoughtful.
John Bell & Croyden
50-54 Wigmore St., Mayfair
While the Queen's "Chemist" (pharmacy) certainly isn't new—the first shop opened in 1798—it's had a major revamp this year that's worth mentioning. We're big fans of the shop regardless of its looks, but the new lighting, modern display cases, and layout make it that much more compelling. You can find most medicines, tinctures, band aids, wraps, bath accessories, and vitamins here, but it's the fancy English heritage soaps, bath products, and grooming accessories that make it unique: They carry everything from Floris soaps and perfumes—the Royal family's preferred brand—to Mason & Pearson brushes, Grether's Pastilles, and more.
59 S. Audley St., Mayfair
Love or Nothing Baby is a fairly cheeky name for a luxury luggage company, but founder and designer Melissa Morris (who cut her teeth at Belstaff), spent years researching, sourcing, and designing her beautifully made Italian leather bags. Aside from the luggage, we love the smaller pieces, too, like the card-holders and leather clutches with compartments for phones, money and iPads. The boutique on South Audley street feels like being in a mahogany-clad library and is always a treat to pop in for a bit of peace and quiet while browsing the goods.
41 Conduit St., Mayfair
This ethical fashion label debuted a pop-up in Mayfair (open through December), and what's even better is that they've gone down the concept shop route, sharing the love with other brands that hold their same ethos. This means that when you drop in to peruse their collection, you can stay for a while and enjoy some of Jasmine Hemsley's Ayurvedic nosh at her "pop in" shop East by West, try out Tata Harper's beautiful cosmetics, and take in Tuk Tuk Flower Studio's artful arrangements. (Maiyet's permanent flagship store is in Soho.)
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