Bond Street, Mayfair
A walk down New and Old Bond Street yields eponymous boutiques from some of the world's best designers in clothing and jewelry. Solange-Azagury Partridge (her store is a must-see), Cartier, Miu Miu, Boucheron, and Yves Saint Laurent are all here.
24-27 S. Molton St., Mayfair
Credited with breaking designers like Alexander McQueen and Christopher Kane, Browns is one of the biggest fashion megaships in London—and it has been since 1970, when it opened on a single floor of a townhouse (it's since expanded to consume five adjacent townhouses).
Bruton St., Mayfair
There's often something interesting going on at the top of the road in Berkeley Square, but you'll also find flagships for Stella McCartney, Diane von Furstenberg, and Maison Martin Margiela.
Duke Street Emporium
55 Duke St., Mayfair
When British basics brand Jigsaw opened their new Duke Street location, they called in excellent bedfellows: beloved coffee shop Fernandez & Wells and clothing boutique The Shop at Bluebird. They’ll entice you in for a snack at Fernandez & Wells, send you on a quick whirl through the bijoux Bluebird with pieces from Carven and Maison Kitsuné, and send you home with a well-priced T-shirt or dress from Jigsaw. Smart.
43 S. Audley St., Mayfair
Sure, we hit Frette for the heavenly sheets, towels, and bedding, but when it comes to their new London flagship, we also go here just to admire the space. The luxury Italian bedding company made a genius move enlisting Milanese design duo of the moment, Dimore Studio, to do the space. The two floors shimmer in tones of emerald and gold, punctuated by a grand, black staircase and satin arm chairs dotted throughout. They offer bespoke, personalized sets.
14a Hay Hill, Mayfair
Representing many of today's most significant designers from Jasper Morrison, to Hella Jongerius and Maarten van Severen, their bijoux space off Dover Street is a worthwhile quick stop in Mayfair.
John Bell & Croyden
50-54 Wigmore St., Mayfair
While the Queen's "Chemist" (pharmacy) certainly isn't new—the first shop opened in 1798—it's had a major revamp this year that's worth mentioning. We're big fans of the shop regardless of its looks, but the new lighting, modern display cases, and layout make it that much more compelling. You can find most medicines, tinctures, band aids, wraps, bath accessories, and vitamins here, but it's the fancy English heritage soaps, bath products, and grooming accessories that make it unique: They carry everything from Floris soaps and perfumes—the Royal family's preferred brand—to Mason & Pearson brushes, Grether's Pastilles, and more.
41 Conduit St., Mayfair
This ethical fashion label debuted a pop-up in Mayfair (open through December), and what's even better is that they've gone down the concept shop route, sharing the love with other brands that hold their same ethos. This means that when you drop in to peruse their collection, you can stay for a while and enjoy some of Jasmine Hemsley's Ayurvedic nosh at her "pop in" shop East by West, try out Tata Harper's beautiful cosmetics, and take in Tuk Tuk Flower Studio's artful arrangements. (Maiyet's permanent flagship store is in Soho.)
Phillips de Pury Auctions
30 Berkeley Sq., Mayfair
This fabled house offers exhibitions and auctions of a diverse range of modern art, design, photography, and jewelry. The expansive building, right on Berkeley Square is a thing of beauty in and of itself.
Savile Row & Jermyn Street
Savile Row, Mayfair
Savile Row is pretty much synonymous with bespoke tailoring. The street has been home to the world's finest tailors for centuries, and the primarily family-owned outfitters on the street have been honing the craft for generations. Nearby Jermyn Street also boasts some serious boutiques and tailors with a reputation for excellent shirting. Case in point: Nobody really does it better than Turnbull & Asser (in business for more than 100 years), Photo: Nick Richards
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