Norse Store first gained a following as a multi-brand store in downtown Copenhagen, so its own-brand men’s clothing, which launched in 2009, was an immediate success. Unsurprisingly, their new women’s shop (just around the corner from their original store right in the center of the city), was a long time coming—and so worth the wait. For starters, there’s the elegant, modern interior that juxtaposes plush carpets against raw wood shelving. The buy of women’s clothes is a delicately curated mix of high-concept minimalist fashion like APC rain jackets and knit Missoni pants, accessibly priced classics from brands like Adidas and Hestra, and their own sea-inspired line, which has perfect Breton-striped shirts and classic sweaters built for surviving a Scandinavian winter. There’s also a great selection of books, bags, and other high-design gift items.

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