414 E. Cooper Ave., Aspen
Ski coats around these parts tend to skew overly technical or ridiculously over-the-top, but this Los Angeles-based brand is all about basics in subtle colorways that look just as good on the streets of New York as they do in Highlands Bowl. They've got their technical bases covered, too, as all of their jackets are supremely warm, with features like helmet-friendly hoods, waterproof seam seals, and built-in avalanche safety sensors. In the summer, stop by their sleek, gorgeously-designed store for sweat-wicking hiking layers, super-light rain jackets, and really good sunglasses.
309 S. Galena St., Aspen
The only thing better than Cos Bar's famously vast offering of makeup, fragrance, bath, and beauty products is the exceptional customer service provided by the knowledgeable, genuinely nice beauty consultants, which is exactly how founder Lily Garfield envisioned it back in 1976 when she opened the original Aspen outpost. There are Cos Bars all over the country, including New York, La Jolla, and Montecito.
465 E. Hopkins Ave., Aspen
Distractions has been an Aspen shopping staple since 1997, when owner Heidi Semaru opened the shop in an effort to bring younger, newer brands to the Aspen market. Today, her buy is a combination of tried-and-true favorites like Thomas Wylde and The Row juxtaposed against up-and-comers like Greg Lauren. It's also a great destination for unique jewelry.
221 E. Main St., Aspen
This charming indie bookstore is the kind of place you go for a vacation read and end up walking out with a stack of historical novels, detective stories, and hard-to-find biographies. They also host a children's storytime (a great rainy-day or après-ski activity), as well as a range of literary events for adults—from author readings to a writer's open mic night. If you get hungry while browsing, or after an event, head upstairs to their Pyramid Bistro, which is also open late.
422 E. Cooper Ave., Aspen
Some would argue that summer in Aspen is even better than winter ski season—and we would be among them. All it took was a hike through a field of wildflowers on the Rio Grande Trail and we were hooked. So we decided to stay and open up shop inside a cozy chalet (is there any other kind?), which has been reimagined as goop’s summer residence—until August 12. Designed by Kate McCollough and Max Zinser of KMZ New York, the space holds an Aspen-centric edit of home, fashion, clean beauty and wellness items, like organic cashmere and wool throws and cushions from Texidors, handbags from What Goes Around Comes Around, Staub cookware, and goop’s own lines, G. Label and G. Sport. And goop being goop, there are also wellness elixirs from Moon Juice and Sun Potion. Think of it as a way to get fresh mountain air—with really good benefits.
205 S. Mill St., Aspen
The J.Crew outpost in Aspen is legendary for consistently carrying the best edit of the brand’s classic-with-a-twist apparel and accessories (the shoe edit is especially impressive). It’s a small space—nowhere near as sprawling as the average mall location—but the minimal build-out makes it easy to grab what you want and go.
434 E. Cooper Ave., Aspen
From the shelves of cowboy boots on the left to the endless array of western hats hanging from the ceiling (you can actually have them branded with your initials), Kemosabe is as close as you can get to a one-stop-shop for Western wear. And while it's certainly a no-brainer for the classic touristy stuff, the collection of Pendleton blankets and displays of vintage turquoise jewelry are also powerful draws.
525 E. Cooper Ave., Aspen
The clientele in Aspen is famously flashy, so it's no surprise that this upscale, exquisitely curated consignment shop is home to some serious gems. It's ideal for picking up things that are fun to wear in Aspen but too impractical to buy full-price, like faux-fur snow boots, Gucci ski goggles, or turquoise-studded belts.
609 E. Cooper Ave., Aspen
Max Martinez and his eponymous stores (there are also locations in Boulder and Denver) are really the cream of the Colorado fashion crop. An early buyer of now-household name brands like Isabel Marant, Martinez's boutiques always carry a mix of name-brand classics and little-known newcomers. It's probably the most luxurious of Aspen's boutiques, so go for investment pieces like Nili Lotan sweaters, Céline bags, and Pierre Hardy boots. If you can, try to stop in when Max is in the store—in addition to being the warmest host imaginable, he has an amazing eye for pieces that flatter specific people.
614 E. Durant Ave., Aspen
With a sleek wooden interior and a roster of hard-to-find European ski brands, Performance Ski is a far cry from your typical ski and snowboard shop. In addition to some seriously gorgeous casual wear (including stacks of Elder Statesman cashmere), they carry every imaginable piece of equipment, from long johns and ski pants to helmets, mittens, goggles, boots, and skis.
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