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The Mission Shops

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Azalea
956 Valencia St., Mission
Corina Nurimba and Catherine Chow, the two Cornell grads behind Azalea, are big believers that shopping should be an experience, and a pleasant one at that. This means that customer service is priority number one at both the original Hayes Valley outpost and the newer one in the Mission. The stores are split into men's and women's sections and do a really great job of staying current and affordable with the brand offering but not super trend-driven in the assortment (Topman and Nudie jeans for guys; OAK, T by Alexander Wang, and the house line for gals).
The Mission
HD Buttercup
290 Townsend St., Mission
The first thing to keep in mind about HD Buttercup stores is that they're HUGE—the one in S.F. is actually the largest home store in the entire Bay Area. Like the original L.A. outpost housed in a former bread factory, this one lives in a former meat-packing warehouse, where the selection of modern and Mid-Century lighting, seating, dining tables, rugs, and absolutely everything in between is unparalleled in the area. While there is depth, there aren't a lot of bargains (though they occasionally have huge sales).
The Mission
Heath Ceramics
2900 18th St., The Mission
A true mid-century American icon, Heath has been producing beautiful modern and minimal tableware (with a brief break) and tiles since 1948. In fact, it's part of the permanent collections in New York's MoMA—and graces many a table across the Los Angeles restaurant scape. The store, like the products, is modern and minimal, with wooden shelves, concrete floors and a lot of space to browse. Besides the Heath line, they've selected a handful of designers to showcase. There are multiple locations in the SF area, including an outpost in the Ferry Building—the factory store in Sausalito offers seconds (i.e., subtly imperfect plates and bowls) at big discounts.
The Mission
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