One of the most streamlined, considered stores we’ve come across: Modern Citizen stocks women’s clothing, accessories and home goods, all at an accessible price point. The aesthetic is minimal, muted, and lends itself to the inventory and the store–we love the wear-with-everything palette of soft grays, olives, and sleek navy. Co-founded by Gap alum Jess Lee and Lizzie Agnew, this is the brand’s first brick and mortar store. If you can’t make it to SF, the majority of the collection is available online.

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