Every pop-up, goop MRKT, and goop GIFT brought us closer to fulfilling our ultimate dream: a brick-and-mortar shop to call our own. Home to a Clean Beauty apothecary, a curated fashion boutique, and a fully stocked kitchen, the online world of goop is fully realized in a 100 percent shoppable bungalow at the Brentwood Country Mart, one of our favorite LA institutions. Designed by the brilliant Roman and Williams to feel like home, the space is made for relaxing (lounge on the supremely comfortable ‘espalda’ day-bed in the living room), and trying new things (our vanity tables are stocked with clean beauty products hand-picked by gp).

Visit goop Lab at Brentwood Country Mart and ask about test driving the Cadillac XT5 Crossover or CT6 sedan. A good time is guaranteed, and we’ll gift you a full-sized goop by Juice Beauty Revitalizing Day Moisturizer ($100 value), just for taking one out for a spin. Hurry, the program ends January 31, 2018.

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