Every pop-up, goop MRKT, and goop GIFT brought us closer to fulfilling our ultimate dream: a brick-and-mortar shop to call our own. Home to a Clean Beauty apothecary, a curated fashion boutique, and a fully stocked kitchen, the online world of goop is fully realized in a 100 percent shoppable bungalow at the Brentwood Country Mart, one of our favorite LA institutions. Designed by the brilliant Roman and Williams to feel like home, the space is made for relaxing (lounge on the supremely comfortable Espalda daybed in the living room), and trying new things (our vanity tables are stocked with clean beauty products handpicked by GP).

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