6764 Lech am Arlberg, Lech
While a few of the Arlberg’s towns have shopping and boutiques, we recommend Lech for both street clothes and ski suits. This outpost of the German boutique stocks a nice balance of established designer brands (Chloe, Céline, Valentino) alongside a healthy buy of smaller German and Austrian designers. You’ll find plenty of things to wear to dinner—including a great selection of bags—along with some high-end Moncler and other luxe outerwear for the slopes.
The European ski scene is notoriously high-fashion, and Strolz has everything you’ll need to blend in, from hand-made skis to cashmere long johns to bright, glossy puffers. The store itself is enormous, with several floors (there’s a small bar downstairs if you need to break for a glass of champagne) and plenty of racks of sweaters, dresses, and heels, plus a few gorgeous shelves of classic Austrian toys for the littles. They’re most famous for their custom ski boots, which are molded specifically to the feet for maximum comfort.
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