If you’re visiting Brooklyn from any corner of the world, Shen Beauty is a must-stop on the tour. The OG Brooklyn beauty boutique as well as one of the OG clean beauty boutiques, Shen is perhaps the best place on earth to discover cool new beauty brands before they’ve gone viral. The founder, former fashion stylist and California surfer turned Brooklyn mom Jessica Richards, founded Shen in 2010 when she realized there were essentially no beauty stores in her borough—and it was an instant hit. Locals now mix with customers from Manhattan, Europe, Asia, and beyond. Richards has turned her legendary eye for the new, the natural, the organic, and the just plain fantastic toward making a few Shen essentials she hasn’t been able to find anywhere else, starting with a brilliant, easy-to-to-use facial-massage tool that works with practically any skin-care item to help leave skin glowy, plump, and firm.