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Brooklyn-based Sogoal Zolghadri turned her love of watercolor and baking into a full-time gig a couple of years ago quietly launching Sogi’s Honey Bakeshop on social media and starting a Kickstarter to help her get the business off the ground. (Check out her hilarious Instagram here.) Her exacting hand takes food coloring and a paintbrush and applies it much like watercolor onto delicately glazed sugar cookies. The result? Cheeky phrases, like “Sorry for things I said when Mercury was in retrograde,” edible emojis, and ones painted to look like avocado toast that are almost too pretty too eat.

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