This fluffy dual-ended brush helps highlight, sculpt, and conceal. The ultrasoft vegan bristles are gentle on skin and apply creamy makeup—highlighter, blush, and concealer—flawlessly. The large end works to sculpt and highlight cheekbones, brow bones, and the bridge of the nose, while the smaller end is designed for more precise application, highlighting and concealing areas like eyelids and under-eyes.
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Saie (pronounced “say”) evolved out of a conversation that started on founder Laney Crowell’s clean beauty blog back in 2016. A former fashion editor and beauty exec at Estée Lauder, Crowell got into clean beauty after considering the effects that certain products— including cleaning supplies and the items in her medicine cabinet and shower—might have on her health. Existing clean makeup options didn’t have the performance, price, or chic packaging Crowell’s followers were looking for. She started with clean, inky-black mascara—something her followers were desperate for—and has since created a clean makeup empire with everything from tinted moisturizer to bronzer.