18 Charlotte St., Fitzrovia
This place is a total 180 from the Ollie Dabbous original: Rather than industrial and urban, it's shack-like, and in lieu of delicately plated dishes, the fare is heavier, home-style cooking. But it’s great. In fact, it may just serve the most finely prepped cauliflower cheese, sausage roll, and bubble & squeak in town.
10 Berners St., Fitzrovia
Jason Atherton is the master at creating a buzzy atmosphere at his restaurants, as evidenced by the fact that it's nearly impossible to land a reservation at Pollen Street Social and the Social Eating House. Meanwhile, Berners Tavern, located inside Ian Schrager's Edition Hotel in Fitzrovia, is no exception, attracting locals in the creative industry for breakfast and lunch meetings, and a decidedly more dressed up crowd for dinners and weekend brunch. Here, inside the large ballroom-like space, which is covered from floor to ceiling in a dramatic display of framed images, Atherton serves up meaty, seasonal British game along with some of the best Dover Sole in town. The sleek private dining room for 12 doesn't lose out on any of the drama, as its situated right under a restored, historic skylight.
5 Clipstone St., Fitzrovia
Much like its sister restaurant Portland down the street, the somewhat austere, casual interiors belie the exquisitely prepared dishes that appear on the table. The idea here is to order a few plates to share from each category on the menu and they'll appear in no particular order as they're churned out of the kitchen. Here, everything from the halibut and herring caviar crudo to the seasonal vegetable plates are beautifully served and thought out. And because this was once a pizzeria, they've kept the oven and mastered the art, turning out beautiful pizzas and some hearty oven-baked meat dishes.
39 Whitfield St., Fitzrovia
The food at Oliver Dabbous' flagship is inventive and modern, light and clean (think olive oil ganache and sheep's milk ice cream), with a focus on local ingredients and seasonality. The dining room, which is industrial with a smattering of rustic touches, reveals exposed air ducts and minimal wood tables, a look which gets a bit warmer in the den-like bar downstairs. The best part is the price point—£58 for their multi-course tasting menu and just £35 for the four-course lunch.
52 Wells St., Fitzrovia
In London there are now many serious contenders on the best pizza list and the newest arrival, Homeslice, is on its way to the the top. They've got all the basics, a near perfect crust to ingredient ratio, a big, hulking, gorgeous pizza oven, and the juicy rags-to-riches, street-trader-turned-restaurant lore. The clinchers are they mostly don't serve cheese-based pizzas, the menu is teensy and perfect, you can order by the slice (unusual in London), and the topping combos are unreal. Don't miss the Goat Shoulder, Savoy Cabbage, and Sumac Yoghurt or the Pulled BBQ Brisket Pizza. So far they have three locations—Neal's Yard, Fitzrovia, and Shoreditch is coming soon—though they will surely expand quickly as all good things do in this city. Be warned, portions are huge.
Honey & Co.
25a Warren St., Fitzrovia
Owned by a former head chef from Ottolenghi, this Middle Eastern/European restaurant offers a sophisticated and inventive menu of amazing mezes (think preserved lemons, pickled radishes, etc.) and not-too-sweet baked goods. The ingredients here are top notch and in addition to interesting small plates, they do the simple things really well (we had one of the best bib salads with fig and honey here). It's a tiny space but chic and cozy. Call for a reservation.
Honey & Smoke
216 Great Portland St., Fitzrovia
It took a while for one of London's most popular—and hardest to book—restaurants to expand, but it finally has and this new venture from Honey & Co. couldn't be more true-to-style fantastic. For one, there's way more room at their new, characteristically pared-back dining room for the droves of fans, and for two, they've added a grill—hence the name. You can expect a whole new selection of their seasonal and varied mezze dishes along with a grill-centric take on the mains. Expect kofta, shish, kebabs, bbq, and the like, though there are too many incredible dishes to call out as favorites. Much like its predecessor, this will be a spot to go back to time and again. Honey & Co diehards will be glad to know their famous "cheesecake" made it onto the menu for dessert.
70 Charlotte St., Fitzrovia
Tucked behind a black curtain inside Bubbledogs—the catchy champagne and hotdog concept—you'll find one of the most spectacular chef's tables in London. In this cozy, horseshoe-shaped space, up to 20 guests crowd around James Knappett's open kitchen where he continually develops his ever-changing 11-course tasting menu that's won him a Michelin Star. Plus, he's picked up a few tricks at a pretty impressive list of restaurants including Per Se, Roganic, and The Ledbury. This special culinary performance can be hired out for the evening, too.
110 Great Portland St., Fitzrovia
With its short, seasonal menu, and its no-frills neighborhood vibe, Picture is made for return visits. Tucked away in Fitzrovia, with an incredibly affordable set lunch and dinner, this beautifully clean, slightly industrial space is as welcoming for a full meal as it is for a quick snack or drink any time of day. An added bonus is that their worldly wine list is fantastic and equally wallet friendly. The Fitzrovia concept was so successful that they now have an equally neighborhood-y sister restaurant in Marylebone.
113 Great Portland St., Fitzrovia
From Will Lander of the Quality Chophouse fame and Daniel Morgenthau of 10 Greek Street comes this sleeper hit of a restaurant, tucked away on a quiet street in Fitzrovia. In a small dining room with almost no decoration beyond its pretty, dangling lights and the bustling open kitchen, comes some of the most inventive, beautifully presented cuisine in town, where seasonal vegetables are the stars. Order a few plates to share or go for the tasting menu for the whole table—you're in good hands here.
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