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September 20, 2017

Inside Goop’s First Print Issue

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Gwyneth Paltrow’s content-and-commerce company is growing at a rapid clip, with market sources pinning its revenue to at least $45 million in 2017.”

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June 14, 2017

Meet the Goopies

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Hundreds more were lining up [for In goop Health] on Warner Drive outside. The low hum of their excited chatter mixed with the sound of tuning forks hitting metallic “singing” bowls — bong, bong — and the unrelenting click of camera shutters capturing the day for Instagram feeds.”

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April 20, 2017

Gwyneth Paltrow Is Hosting Goop’s First-Ever Summit

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Goop—Gwyneth Paltrow’s influential lifestyle brand—has become a way of life for many of its longtime readers, and, now, about 500 of them will have the chance to experience the Goop universe, in all its glory, in the flesh.”

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April 20, 2017

Why Brands Are Clamoring to Work With Gwyneth Paltrow’s Goop

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Brands are lining up to reach Goop’s readers, who have an average age of 34 and household income of $100,000 and above.”

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March 16, 2017

These Chic New Vitamin Packs Will Fine-Tune Your Diet

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At a time when the world is awash in wellness gurus, Gwyneth Paltrow holds her own.”

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March 27, 2017

Gwyneth Paltrow Wants To Put Her Goop Inside You

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Goop, Florence believes, is at the forefront of that conscious e-commerce movement.”

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September 20, 2017

Gwyneth Paltrow on Her Goop Expansion, TV Plans and Her Detractors

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In just nine years, Oscar-winning actress Gwyneth Paltrow has spun Goop into gold.”

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September 19, 2017

A Deep-Dive Into Gwyneth Paltrow’s First Issue of ‘goop’ Magazine

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It’s rare that a print magazine makes a splash these days. Leave it to goop, the Anna Wintour-backed physical manifestation of Gwyneth Paltrow’s digital venture, to not just make a splash but land a perfect cucumber-infused cannonball.”

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June 15, 2017

Inside Gwyneth Paltrow’s GOOP Wellness Summit

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Today, she’s the high priestess of a mini tentacle monetized belief system, that just sold out its first wellness summit.”

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September 15, 2017

Goop’s First Permanent Store Is Made To Look Like A Hollywood Home

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[goop Lab] feels like a home, but not just any home: a Nancy Meyers home (ostensibly, the most sought-after aesthetic for women aged 25-dead).”

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September 18, 2017

Goop Replenishing Night Cream Gives You Gorgeous Skin While You Sleep

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It’s an amazing thing when a night cream can predict what you’ll need in the morning.”

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June 14, 2017

Why the Beauty Industry Is Betting Big on Supplements

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Earlier this Spring, Goop crashed the party with its own Gwyneth Paltrow-endorsed curated vitamin packets aimed at solving a range of specific issues, like crowd favourite “Why Am I So Effing Tired?”

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October 24, 2016

Gwyneth Paltrow On Why Her Monthly Capsule Collections Sell Out In Hours

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Paltrow’s small, curated clothing lines for Goop are a lean startup’s dream.”

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September 10, 2016

Gwyneth Paltrow and Goop Go Into the Fashion Business

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I run this company. I’m here every day. It’s all I do. I have a laser-sharp focus on what I’m trying to build.”

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April 20, 2017

Gwyneth On What To Expect At Goop Summit (Hint: Collagen Martinis & Crystals)

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The Goop conference is the latest extension of Gwyneth Paltrow’s expanding lifestyle empire, which includes retail offerings spanning dresses to perfumes, Paltrow’s cookbooks, and a much-talked-about website that dispenses advice on everything from sex to cooking, travel to fashion.”

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June 12, 2017

LA’s Hottest New Club Is The Goop Summit

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This summit has everything: aura photography, yoni eggs, "spiritual wi-fi"…”

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March 16, 2017

Gwyneth Paltro Is Making Goop Vitamins A Reality

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Why Am I So Effing Tired? not only wins the award for best name, but it’s chock-full of B vitamins to help regulate your energy levels.”

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November 11, 2016

Goop Label’s New Collection Is Everything We’ve Wanted

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Goop Label's latest edition has arrived, and it includes three pieces courtesy of Gwyneth Paltrow that make us want to curl up next to a fireplace with a hot toddy, like stat.”

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January 20, 2017

In Her 40s, Gwyneth Paltrow Has a Completely Different Understanding of What It Means to Be Beautiful

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Gwyneth Paltrow projects otherworldly perfection: she's an award-winning actress, the guru behind a healthy lifestyle empire, and a mother. But, the truth is she's also just another person who hasn't started a post-holiday cleanse yet.”

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March 16, 2017

Introducing Goop Wellness, Gwyneth Paltrow’s New Line of Supplements

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It was only a matter of time before Gwyneth Paltrow cornered the supplement market.”

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October 18, 2017

Q&AA: Gwyneth Paltrow on Goop, Blazing Trails and Taking Criticism

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I think we are trailblazers. We introduce concepts first and we challenge systems.”