Even non-skiers are familiar with Gorsuch’s ubiquitous catalog, which has become synonymous with a glittery, European-inspired mountain aesthetic (although founders David and Renie Gorsuch, who met at the 1960 Olympics, are Colorado-based Americans). Sure, some of the merchandise skews a little over-the-top, but you can always count on them to stock all of the classic luxury ski apparel brands, like Bogner, Moncler, and Frauenschuh. As for the fur-hooded jackets and Dale of Norway sweaters—when in Rome, right? (P.S.: Just a few doors up 333 Main Street, there’s a Gorsuch ski shop, should you decide to upgrade your gear while you’re in town.)

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