The guy behind Manready Mercantile, Travis Weaver, is as Texas as they come—he grew up in a tiny town in West Texas, and his store drips of that aesthetic, with an enormous American flag hanging in the back, vintage saws, fishing signs, taxidermy on every wall, and an old-school canoe suspended from the ceiling. His brand began with a line of candles he made on the stove top in his apartment—the success of which inspired him to keep making products traditionally marketed to women (bath salts, bubble bath, and more) and making and packaging them for men. Now, he’s expanded into clothing, and the brick-and-mortar showcases his own products as well as giftables from like-minded brands like Freenote Cloth, Mollusk Surf, Helm, and Taylor Stitch. During the holidays, it’s pretty much a one-stop shop for brothers, dads, and SOs.

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