This store was once literally housed in a cabana on owner Merry Vose’s property. However, when her covert, by-appointment operation was shut down by the city, she took her fan base to Lovers Lane. It’s equally easy to miss there, which only adds to the allure and sense of discovery upon spotting the unmarked lavender door. The same mix of pretty, affordable labels—MiH, Monrow, Steven Alan, Nili Lotan—abounds. Vose has since opened a bigger sister store, Canary.

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