Friends Hallie Lamont and Flauren Bender, who first met at a music class for their babies, turned their love of clean beauty products into a tightly edited shop inside of popular children’s boutique, Madre. Here, goop clean beauty shop favorites like Kypris, Shiva Rose, and Kosas line the shelves. For new mamas, there’s kid-friendly sunscreen and shampoo by Babo and body wash from Pai.

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