Austin, with its great food and great music and great Austin-ness, is a city we can’t get enough of. Which is why we knew it was time to open a store there. goop MRKT Austin is an IRL immersion into all things goop and goopy: Clean beauty products, gorgeous clothing, and—most exciting of all—we opened our little black book of wellness experts and healers. For the first time, we have treatment rooms available so anyone who drops by can indulge in some goop-style self-care, whether it’s a facial or a tarot card reading (keep a close eye on the store’s event schedule). And the store itself is stunning. Designer Sasha Adler worked her magic in infusing the store with an outdoorsy Austinite sensibility, weaving delicate motifs of the city’s famous lake and trees through the airy, all-white space (including an actual tree in the entryway). On the shelves you’ll find the gold list of nontoxic skin care, like Vintner’s Daughter and Tata Harper, and wellness-oriented products, like goop bath salts and our brand-new goop soft chews, alongside tops, pants, dresses, and stunning homewares. Open until April 28 in bustling South Congress. Hope to see you there!

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