Founded in 1999 by Roland Hjort, Whyred takes its inspiration from the founder’s grandfather, painter X-et. Hjort is known for mixing tailored pieces with casual, slouchy fabrics, and for the similarities between his men’s and women’s lines (which often share shapes, fabrics, and even styles). If you’re visiting in the winter, come straight to the store from the airport to pick up one of his signature super-warm parkas.

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