Fjura

When Simone Gooch moved over to London from Australia last year, her reputation already preceded her, having made floral arrangements and installations for clients like Hermes, Chanel, and Louis Vuitton. Her minimal, sculptural style took off quickly here, too, and was soon seen at many an art gallery opening and fashion event. Lucky for us, she’s just teamed up with the shop and garden design blog The Garden Edit to deliver her beautiful creations across London.