Tory Burch has been in the Hamptons for years, but last year she converted the traditional store in East Hampton to a Tory Sport. Much like the core line, Burch’s athletic wear is colorful, a bit preppy, and supremely wearable, especially in the casual Hamptons. Come here to stock up on tennis whites, practical swimsuits, and loungewear that’s totally okay to wear to dinner.

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