Cayli Cavaco Reck’s background may be in fashion and interiors (her resumé includes stints at Elle Décor and House and Garden) but her understanding of the importance of beauty—beauty products, to be exact—goes beyond skin-deep. It started with her over-forty-and-loving-it Instagram account, Knocking on Forty, and manifested into a free-standing pop-up shop right in the heart of Bridgehampton. The whitewashed space is neatly stocked with R and Co., Earth tu Face, and Smith and Cult, plus #goodcleangoop favorites like Pursoma, Vintner’s Daughter, Moon Juice, and Odacite.

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