Travel

Friends and designers Megan Papay and Cristina Palomo-Nelson know a thing or two about the kind of shoes women want to wear everyday. Enter Freda Salvador, a designed in California, made in Spain label that relies on top-notch Italian and Spanish leathers for its slip-on loafers, oxfords, and stacked heel boots. They’re the kind of shoes that just get better, softer, and even more loved the more you wear them. (One of our editors basically lives in the Keen Mule.) So it was only a matter of time before the Sausalito, California-based brand made things permanent on the East Coast. On a walkable stretch of Nolita with Clare V as its neighbor, FREDA’s minimal vibe is apparent the moment you walk into the bright, smartly appointed space that was designed in conjunction with their friends at COMO ID. The modern shelving keeps the focus on the shoes, but there are vintage rugs, plus old cobbler’s tools and lasts, which add visual interest. They have two other storefronts in SF and Culver City, where they share a space with milliner Janesse Leoné.

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