The first hotel from designer Jasper Conran (son of design luminary Sir Terence Conran, and maker of several famous Princess Diana suits), this 19th-century renovated riad is smack dab in the middle of the medina, just a few blocks from Jemaa el-Fnaa. Conran’s design scheme is subtly 1930s, featuring whitewashed beds done in clean linens and draped with sheer curtains; meticulously selected antiques and artwork from Conran’s own collection; and Moroccan flourishes like tall zouak ceilings, mosaic tiling, and locally made rugs. Despite its close proximity to the lively madness of central Marrakech, the entire operation here, from the five elegant suites to the serene rooftop terrace—which offers gorgeous view of the Atlas mountains—is pure serenity. The central courtyard features a small swimming pool (hard to come by in this part of town, even at luxury hotels) shaded by lush palms and citrus trees, and there’s a private hammam with tadelakt walls done in a rich jade green. A simple but satisfying menu of old-school Moroccan dishes like tagines, grilled meats, and locally grown vegetables is served in a lovely little dining room that opens up onto the courtyard in the warmer months.

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