Owned by Richard Branson’s sister, Vanessa, El Fenn is a bright spot in a city that’s already wildly colorful. Years ago, Vanessa and partner William Howell were walking through Marakkech looking for a home to buy when they came across a once stately riad that was desperately in need of a resuscitation. The pair restored it to its former glory, and transformed it into a gorgeously appointed, 28-room hotel. While it’s within striking distance of most of Morocco’s biggest hits (see our Marrakech guide, here), Branson and Howell round out the stay with a trove of other experiences. You can shop the markets with the chef and cook in the hotel’s kitchens, take a bellydancing class, or camel ride in the Ourika valley. Historically, they’ve held writer’s retreats and photography workshops, too.

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