There’s lots to appeal about Tulum (including its off-the-power-grid quietness), and then there’s an even bigger draw to Coqui Coqui. In keeping with the surroundings, it has a beautifully rustic aesthetic: Exposed concrete walls, contrasting animal hide tapestries, and the softest white linens draping the bed posts. The exterior looks like a cross between the nearby ruins in Tulum and a well-built sandcastle on Mexico’s Mayan Riviera surf. There are just seven rooms, so it’s quiet with candles only after dark. Their house branded natural hair and body products are stocked in the rooms (one of the owners, Nicolas, founded Coqui Coqui Perfumes). Meanwhile, their clean, simple cafeteria serves some of the best snapper ceviche in town, though there are other great restaurants up and down the beach.

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