Serenalla has occupied this elegant townhouse in Boston’s Back Bay for over thirty-seven years and is a testament to the locals’ love of a neighborhood standby. Stocking the likes of Bottega Veneta, Erdem, and Gucci, as well as harder-to-find brands like Vilshenko and Marlo Laz, the store is a pleasure to browse in. Serenella is easy to navigate and the staff could not be more helpful (or knowledgeable). The store often hosts trunk shows with international designers. You’ll find sister stores in Palm Beach and Nantucket.