Pots of cacti lining the storefront might not be exactly what you’d expect from a men’s shop in Rome, but SBU (the abbreviation stands for Strategic Business Unit) isn’t afraid to buck convention. In a city where tailored pants and cashmere pullovers are the norm, SBU has its own line of hipster-inflected menswear—think shelves of dark, straight-leg denim, utility jackets, leather high-tops, plus some Japanese selvedge.

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