After picking up a gig at a local florist’s, college dropout Elizabeth Cronin fell hard for the craft and at 23, went out on her own. Over the 15 years she’s been in business, her space evolved into a goth-ish, fairy tale nook for everything from jewelry (Catbird, Ariko, and local Sarah Shikama are just a few standouts) to home décor (Santa Maria Novella candles, Leah Ball pottery) to vintage taxidermy—all deftly mixed with the fresh blooms that started it all.

Photos: Dan Paz

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