Since 1946, the Finkelsztajn family has been holding down this yellow-fronted deli, which is known citywide for its rugelach, challah, strudels, bagels, and cheesecake. We go for the “Yiddish Sandwich,” which involves red pepper spread, babaganoush and sprats on a perfectly delicate “pletzel”—a soft, onion and poppy seed covered roll.

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