The Firmdale group has a strong hold on the hospitality scene in London, and this Soho venture is its splashiest yet, with a bowling alley, a theater, and a “village square” of cool shops like Dinosaur Designs and Frescobol Carioca. The interiors are still in owner Kit Kemp’s signature eclectic and colorful but totally English style, and the high tea here is just as fun and quintessential as at the other locations. (On weekdays, the cozy corner seats in the bar are a sublime under-the-radar spot to catch up on emails.) Besides the Soho location, the other big draw is that every single room and suite boasts floor-to-ceiling windows with stunning city views.

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