London finally gets a dose of goop IRL. We’ve opened our very own Notting Hill store in the city where it all began ten years ago (at GP’s kitchen table). Designed by Fran Hickman, this is one of our biggest retail ventures yet: four floors, flooded with natural light, complete with olive trees and wildflowers. Start at the bottom—a blue velvet boudoir filled with an array of G. Sport apparel, supplements, and other super functional and great-looking workout gear. Climb a few steps and enter the world of goop home (and the gorgeousness that is the goop x CB2 collaboration) with doors opening onto an ivy-covered, stone-walled garden. Up one more flight, you’ll find a London-specific edit of G. Label, Stella McCartney, Co, and more. Finally, the top floor is a wonderland of clean, nontoxic beauty products with custom vanities where you can chill out and try everything before you buy. Images courtesy of Appear Here.

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