Tucked away in a listed Belgravia mews house—appropriately upmarket for the luxurious runway online retailer—Moda’s first European showroom has been sumptuously decorated by the local design house, Fran Hickman. With warm, pink walls and a spiral staircase that leads to the upstairs of the historic townhouse (which was previously listed as a stable block), the entire space is reminiscent of an enormous, luxurious dressing room—especially fitting since the experience is totally private and by appointment only. In London, Moda fans get first dibs on straight-off-the-runway collections, ready-to-wear collections, and giftables.


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