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In a charming storefront in the boho Mile End enclave, shop owner Julie Pesant’s philosophy is simple: “In order for a dress to find its way into our store, I have to love it enough to want it for myself,” she says. It follows that the shop is a treasure trove of sweet, feminine dresses—everything from classic A-line silhouettes and shifts from the brand’s house line to one-of-a-kind vintage pieces Pesant has handpicked for the store, plus well-known styles from Tibi, Cynthia Rowley, and Elizabeth and James.

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