The legend of the Wise Sons goes something like this: Pals Evan Bloom and Leo Beckerman were unhappy with the state of NorCal’s Jewish deli situation (i.e. there wasn’t one) and started hand-smoking pastrami in their backyard. After a series of successful pop-ups and a stint slinging sandwiches at Ferry Plaza, they opened their freestanding shop, inside the Contemporary Jewish Museum no less. From the double-baked rye to the matzo ball soup to the smoked trout salad and the smoked pastrami, everything is handmade and delicious. Half a sandwich, soup, and a side of coleslaw or potato salad at $12 might just be the best lunch deal in town.

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