This welcome new addition to the San Francisco shopping landscape is the passion project of stylist Pauline Montupet. It’s a truly unique concept int he area: The minimal, airy concept space is set up like an obsessively curated Pinterest board with whitewashed walls (and a stark floor to match), plywood fixtures, and pops of color courtesy of the merchandise, which ranges from Whyte to Tibi to Acrimony.

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