This homey shop has been taking up the same space in North Beach for 25 years, so it makes sense that owner Howard Gee has had plenty of time to figure out exactly what his clientele wants. And apparently, what they want is really great denim from established (APC, 3×1, Levi’s Vintage Collection) and on-the-low (Matias, Rogue Territory brands, Ubi). It’s also one of the few stores in the area catering to both men and women.

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