Floral design is in Natalie Bowen’s genes (her mother was a florist, and her grandmother ran the flower shop at the Fairmont Hotel in San Francisco back in the 1940s). Her own style has a great sense of balance—the arrangements are lush without ever seeming over-the-top. And while flowers are her specialty, she also offers full-scale event design, from lighting to signage to linen and furniture rentals.