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Sitting somewhere between a community gathering hub and a winery, Ashes & Diamonds, a new Napa Valley-owned spot by Kashy Khaledi is looking to shake things up. Khaledi cut his teeth as an ad exec at the likes of Capitol Records and MTV before deciding to get into the wine business. The first clue that Ashes & Diamond is unlike any other winery in the Napa Valley is the design: porthole windows, stark white facade, and mid-century modern furnishings are a nod to the Napa Valley of the 1960s thanks to LA-based architect Barbara Bestor. As for the wine itself, Khaledi brought in organic and biodynamic wine makers Steve Matthiasson and Diana Snowden Seysses who are churning out a particularly good Blanc (a blend of Sauvignon Blanc and Sémillon from three vineyards in the Oak Knoll District and Yountville). And, in a true nod to his music roots, Khaledi tapped Brian Roettinger, who concepted the album cover of Jay-Z’s Magna Carta Holy Grail, to design the wine labels. Their yearly membership program starts at three bottles ($345), and perks include access to the “leaders and conspirators” conversation series, plus, themed ticketed dinners throughout the year.

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